科美創研TECHIC亮相中國汽車設計大會，聯覺共振CMF設計理念引關注

12月11日，由蓋世汽車主辦的“2023中國汽車設計大會”圓滿落幕。

On 11th December, the quot;Car Design China 2023quot; hosted by Gasgoo came to a successful conclusion.

本次大會以“自主·進化·破局”為主題，聚焦未來汽車設計趨勢、數字化設計工具、3D引擎、汽車造型設計、內外飾CMF設計等內容，吸引了來自設計服務端、車企場景端的設計領軍人物，共同探討智能時代的中國汽車設計趨勢。

With the theme of quot;Independent - Evolutionary - Breakthroughquot;, this conference focuses on future automotive design trends, digital design tools, 3D engines, automotive styling design, interior and exterior CMF design, etc.It attracts design leaders from the design service side and the scenario side of automotive enterprises to exploreChina#39;s automotive design trends in the era of intelligence.

在這次盛會上，科美CMF創新研發中心作為CMF設計行業的代表，受邀參會并發表重要演講:《多感知汽車CMF設計-聯覺共振2.0》。

Atthis conference, TECHIC CMF Ramp;D Center, as a representative of the CMF design industry, was invited to attend and deliver a keynote speech on quot;Multi perception Automotive CMF Design - Synesthetic Resonance 2.0quot;.

大會現場，科美創研CEO高懋森先生和設計專家Nicola Butti先生一起，圍繞色彩、圖案、材質和燈光組成的視覺，感受真實、科技、驚喜和創新的觸覺，用聲音喚起情感共鳴的聽覺，和用香氣營造品牌氛圍的嗅覺等四個方面，結合經典案例展開經驗分享。

At the conference, Mr. Gao Maoshen, CEOofTECHIC, together with Mr. Nicola Butti, a design expert from TECHIC, shared their experience with classic cases focusing on the visual composition ofcolors, patterns, materials, and lighting; experiencing the tactile senses ofreality, technology, surprise, and innovation; using sound to evoke emotionalresonance; and using scent to create a brand ambiance.

科美創研CEO高懋森先生在演講中提到:“當品牌能夠觸動消費者的感官，創造出獨家記憶時，這種獨特的感官體驗就可以成為消費者與品牌之間的紐帶，從而建立起長久的關系，這就是‘聯覺共振’?！彼麖娬{了將視覺、聽覺、嗅覺、觸覺等感官元素有機結合在一起的重要性，以產生更加強烈和深入的體驗效果。

Mr. Gao Maoshen, CEO of TECHIC, mentioned in his speech, quot;When a brand can touch the consumer#39;s senses and create exclusive memories, this unique sensory experience can become a bond between the consumer and the brand, leading to a long-lasting relationship, this is what we call #39;Synesthetic Resonance#39;. quot; He emphasized the importance of organically combining the sensory elements of sight, sound, smell, and touch to produce more intense and in-depth experiential effects.

科美創研的理念和實踐在本次大會上得到了廣泛關注和高度評價。參會人員紛紛表示，科美創研不僅讓他們對未來汽車CMF設計趨勢有了更深入的理解，也讓他們看到了中國汽車CMF設計行業的巨大潛力和廣闊前景。

The philosophy and practice of TECHIC received widespread attention and high praise at the conference. Conference attendees expressed that TECHIC not only provided them with a deeper understanding of future trends in automotive CMF design but also showcased the tremendous potential and vast prospects of China#39;s automotive CMF design industry.

作為中國首家汽車CMF全進程研發中心，科美創研一直致力于汽車CMF設計及可持續CMF材料研發。此次大會上，科美創研與德國下薩克森州立汽車研究中心的戰略合作伙伴關系也被重點提及?？泼绖撗姓诮柚淙蛟O計研發力量，致力于打造“可持續發展的未來人類出行領域”的創新型汽車CMF設計研發中心。

As the first CMF Ramp;D center to provide whole process service in China, TECHIC has always been committed to automotive CMF design and sustainable CMF material development. At the conference, the strategic partnership between TECHIC and the Automotive Research Center Niedersachsen was also highlighted. With its global design and Ramp;D capabilities, TECHICis committed to building an innovativeautomotive CMF design and Ramp;Dcenter for shaping the #39;The Future of Sustainable Development for Human Mobility#39;.

我們期待在未來，科美創研能夠繼續發展壯大，推動中國汽車CMF設計行業的持續進步和發展。

We expect that in the future, TECHIC will continue to grow and contribute to the sustained progress and development of China#39;s automotive CMF design industry.